Brands we’ve shaped.
Mamo - by Moonwell financial AI companion
Challenge:
DeFi brands and AI chatbots often feel cold, robotic, and inaccessible. Mamo needed to become a trusted, human financial companion.
What we did:
• Rebuilt Mamo as a warm, humanized financial companion
• Brand positioning & narrative
• Chat and brand language system
• Onboarding, website, and social media copy
• Campaign oversight around launch
• Creative direction, mascot & full design system by Sara Bojovic
• primal.dig workshop run by Patrick Hanlon
Milestones: Coinbase listing • +13k followers • ~$38M market cap
Opentrade - stable yield protocol
Challenge:
OpenTrade needed clarity and differentiation in a crowded DeFi space. Original copy and design lacked clarity, differentiation, and a distribution system.
What we did:
• Ran a DNA Workshop with founders & execs
• Defined brand positioning and narrative
• Redesigned website copy & UX with their designer
• Installed a cohesive social media + distribution process
Milestones: $1.5M raised (a16z) • Website & identity overhaul • +50% Twitter growth in 1 month
More.
Aurora Solar - Solar SaaS platform
Challenge:
Position Aurora Solar as the category leader in solar SaaS at a critical growth stage.
What we did:
• Patrick ran a primal.dig workshop with founders & leadership
• Defined brand positioning, narrative, and strategy
• Updated website messaging for clarity and differentiation
Milestones:
Record-breaking $500M raise • became a Silicon Valley unicorn • strategic brand narrative to attract the right community
props.co - branded content AI marketplace
Challenge:
Props needed clarity in how they presented themselves — their positioning, narrative, and website weren’t telling the story of what they actually do.
What we did:
• Patrick ran a primal.dig workshop with founders & leadership
• Built a clear brand narrative
• Developed a new logo design concept
• Redesigned the website and wrote fresh copy
• Simplified how they communicate their value to clients
Milestones:
New logo and website • more clarity • landing top clients
CREATESAFE INC.
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We are building a world where artists are in command. A first-of-its-kind CRM platform for creators to secure the necessary resources for making, managing, and marketing their art. Via our machine-human hybrid concierge, we deliver scalable management solutions and an unprecedented suite of tools for artists and managers alike. CreateSafe empowers creators and their teams to control their own enterprises through technology, executive development, agency marketing, and creative management services.
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Defined Strategic Brand Narrative..
patterns.
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patterns empowers web3 projects to grow by building impactful tokens and ecosystems, making blockchain data accessible for creating real-world utility and effective strategies.
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We deconstructed their brand to uncover its story and narrative.
We strategically crafted the brand narrative for an effective rebrand.
We collaborated on designing a new name, corporate identity, website flow and provided social media templates.
We helped on their rebrand launch strategy.
We delivered content pieces aligned with their narrative.
RIALTO
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Rialto helps you to swap between crypto and fiat with ease, access to 20+ global currencies.
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We deconstructed their brand to uncover its story and narrative.
We strategically crafted the brand narrative for an effective brand launch.
We collaborated on designing a corporate identity, website and provided social media templates.
We defined and executed a social media strategy.
We delivered content pieces aligned with their narrative.
CITADEL
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A dystopian post-human war game built on the blockchain.
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https://opensea.io/collection/citadel-game
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Helped on finding the game’s narrative.
NOVUS
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Novus is a network of Chief Execs, artist, founders, entrepreneurs who have come together to create proofs of concept to onboard different global industries onto blockchain/web3.
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https://discord.gg/KFbwFnVx
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BEINGZ held a DNA Workshop with the Core Team to gather information about the companies product and mission.
BEINGZ created a brand report, including strategic brand narrative, values, vision, positioning and strategies. Novus’ Creed Concept was tested with their users to fully align the companies DNA with its users, fans and participants.
BEINGZ developed together with Novus’ Design Team a corporate identity, brand assets and design system.
SURI FREY
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SURI FREY belongs to Meier Lederwaren Group and we develop, produce and distribute handbags and accessories as a family business in the 4th generation since 1921. We own several brands like Tamaris, Suri Frey and more.
We present a strictly limited edition bag, available in a limited quantity, with the upcoming drop. The exclusive design, created in collaboration with outstanding personalities at the NFT event on July 1st, 2023, makes this drop truly unique. In the web3 space, we are building a platform that provides artists and creative innovators with a space for imaginative expression. With our unparalleled opportunity for co-creation, we give them the chance to bring their personal ideas and visions to life and create a masterpiece that accentuates their individuality. These one-of-a-kind pieces are more than just accessories – they are artworks that merge the tradition and future of our company. Join us on a journey into a world that we can explore together.
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We created the concept and strategy for their web3 entry including an NFT Collection with unique utilities like co-creation of the next SURI FREY physical bag and German BAFIN-regulated profit shares from each sale through their big retail and e-commerce infrastructure. BEINGZ works on the NFT Design together with CINETICA Studios.
Concept
Design Moodboard
Layers, Traits and Rarity
NFT Mintingstrategy
web3 strategy
web3 Promotion with thought leaders
Creation of Mintingpage & Smart Contract together with our partner CPI Tech
Discord Set Up & Strategy
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MARKETLAND
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Marketland is a multi-chain-NFT-marketplance with a sustainable base through the use of different blockchains and their DeFi applications, which allows them to interconnect, offer and monetize the platform in a safe way.
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BEINGZ held a DNA Workshop with the Core Team to gather information about the companies product and mission.
BEINGZ created a Brand Report, including strategic brand narrative, values, vision, positioning and strategies. Marketlands Creed Concept was tested with their users to fully align the companies DNA with it’s Co-Creators.
BEINGZ develops together with Marketland’s Design Team a new Logo and Corporate Identity.
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NOTACOMPANY
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Non-fungible flying objects are NOTACOMPANY, a community-run creative studio which enables creatives and consumers alike to shape the art we interact with and freely innovate.
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BEINGZ created “Not a Brand Deck” including strategic brand narrative, communication strategy and company values, to fully align the team and the community with the mission.
During the NFT Launch, BEINGZ supported the community & the socials.
OUTLIER VENTURES
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We are the leading Web3 accelerator and founder community. We will invest and partner with 200 of the best founders in Web3 every year no matter where they are in the world, supporting projects across DeFi, NFTs, blockchain infrastructure and mo
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Our Founder & CEO Martina Skangalova is an official Outlier Ventures Mentor to its impressive web3 start ups. It is her third round including an APTOS x Outlier Ventures Mentoringprogram.
She helps web3 founders to build their brand, strategic brand narrative, community and GTM-Strategy.
Her help can influence finding the right team, raising funds, get your message across and attract the right clients.
We try to connect them with out broad network of investors, talents and projects.
ebay
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Our Founder & CEO Martina Skangalova worked on ebay sneakers in Germany. She helped bringing the sneaker culture to ebay by managing and executing events, workshops and campaigns with Hypebeast.
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